Trail of Tears
The Trail of Tears Campaign served as a source of information on the lives of the Cherokee tribe during and after the Indian Removal Act of 1830. It offers viewers a close and personal look at the lives of individuals and families that went through this tragedy. The campaign included the following components:
Comprehensive website with the history, a podcast, and resources to learn more about the Cherokee, Trail of Tears, and how you can support.
Mobile application, mirroring the onlinesite, but concentrating on the podcast. The application made it very accesible for the user to be informed about the Trail of Tears. The user was led to download the application by QR codes promoted on street signage and social media.
Promotional posters created to generated an emotional response from the viewers. Each poster had a call to action to visit the website and use the QR code to unlock a new story on the mobile application.