Plants with Benefits

A plant brand created to communicate the range of health and wellness benefits of houseplants and appeal to a new, younger consumer based on branding and trend offerings. 

 

This collection benefits plant parents by improving their environment and increasing mindfulness. Plants with Benefits improve spaces by connecting them with nature.​ It highlights three main plant benefits backed by data. Some benefits included clean air, stress reduction, and mental acuity. 

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Plants with Benefits was exclusively developed for Walmart customers, intentionally keeping the younger generation in mind. It generated annual sales of $40M+. 

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