Plants with Benefits
A plant brand created to communicate the range of health and wellness benefits of houseplants and appeal to a new, younger consumer based on branding and trend offerings.
This collection benefits plant parents by improving their environment and increasing mindfulness. Plants with Benefits improve spaces by connecting them with nature. It highlights three main plant benefits backed by data. Some benefits included clean air, stress reduction, and mental acuity.
Plants with Benefits was exclusively developed for Walmart customers, intentionally keeping the younger generation in mind. It generated annual sales of $40M+.